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Celebrity Cruises: A Holiday Message from Michael Bayley

To Our Celebrity Followers:

The holiday season is a time to celebrate with family and friends, and reflect on “auld lang syne.” In that spirit, I wanted to take this opportunity to thank you for your support of Celebrity Cruises in 2012. Whether you sailed with us or considered sailing with us, you have my appreciation.

I’m also very appreciative of our exceptional officers and crew. They are the people who deliver the modern luxury vacation experience that keeps guests like you coming back. And while I may be biased, I believe that they are simply the finest group of hospitality professionals in the world.

As I reflect on 2012, I am amazed by how much took place. I had the honor of accepting the role as President and CEO of Celebrity Cruises in July, and immediately began reaching out to our travel agent partners and guests like you to gain invaluable insights to benefit our brand. I’m very grateful for your interest in Celebrity.

We took delivery of our fifth stylish Solstice Class ship, Celebrity Reflection, on October 9. Then, we embarked on the ship’s inaugural European season prior to crossing the Atlantic to arrive in the cosmopolitan cruise capital of the world – Miami, Florida – where we formally named the ship on December 1.

We were honored to have four Godmothers presiding over the ceremony – each of them being members of our own Celebrity family whose lives have been touched by breast cancer. The four Godmothers are: AquaSpa Manager, Jovanka Goronjic; Hot Glass Show Artist, Megan Mathie; Community Relations Manager, Helen O’Connell; and Special Events Manager, Rosey Rodriguez. Following the naming cruise and another celebratory two-night cruise, Celebrity Reflection embarked on her inaugural Caribbean season, offering 7-night sailings roundtrip from Miami.

Earlier this year, we completed our ambitious, $140-million “Solsticizing” initiative. This initiative incorporated many of the venues and experiences our guests love most on our Solstice Class ships onto our four already popular Millennium Class ships. Now, our fleet of 11 stunning ships and our spectacular crew are poised to provide you with genuine modern luxury vacation experiences in all seven continents of the world.

It’s been a very exciting year, and I know 2013 will be, too. We’ve just completed the most rapid period of growth and momentum in Celebrity’s history, and now, we have the opportunity to focus on refining our product to ensure the Celebrity brand remains “the” premium cruise vacation of choice among upscale consumers.

We’re committed to ensuring our culinary experience remains the best in the business. We’re going to further enhance our entertainment offering. We’re going to share more about our family-friendly programming. And we’re going to present the most compelling itinerary portfolio and destination experience in our history.

We’re going to do all of this to ensure that we have the pleasure of your business for years to come. Thank you again for your support of Celebrity Cruises in 2012. We look forward to the opportunity to serve you again in 2013.

I wish you a very merry holiday season, and a Happy New Year!

Michael Bayley
President & CEO